commercial—2024–Present

Toops & Chain Poké Shack

Ongoing food photography and social media video production for two London food brands, combining product imagery, menu content and promotional campaigns.

Role

Social Media Content Creator, Photographer, Videographer, Editor

Client

Toops Snack Smart & Chain Poké Shack

Location

London, United Kingdom

Year

2024–Present

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Project overview

This ongoing commercial content project brings together work for Toops Snack Smart and Chain Poké Shack, two London food brands requiring a consistent stream of visual content for marketing, menus and social media. The work spans advertising photography, short-form video and promotional assets.

Case study

Challenge

The main challenge was to create content that made the products feel fresh, appetising and recognisable across different platforms. Each brand required its own visual personality while the production process needed to remain efficient enough for regular social media publishing.

Approach

The project combined planned product photography with short-form video production for Instagram and other social channels. For Toops, the initial phase focused on dried-fruit product imagery used in brochures, menus and promotional posters. For Chain Poké Shack, the work centred on menu photography, food preparation, customer-facing content and engaging advertising videos.

Outcome

The collaboration produced a reusable library of product images and social video assets that supported ongoing promotion across digital platforms, delivery services and physical market activity. The visual content helped both brands present their food more consistently and professionally.

Project media