commercial / social media—2022

Cafe Theater

A social media video campaign promoting live music performances at Cafe Theater, designed to build anticipation, drive reservations and strengthen the venue’s visual identity.

Role

Director, Video Producer

Client

Cafe Theater

Location

Shiraz, Iran

Year

2022

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Project overview

Produced promotional announcement videos for live music performances at a café theatre. Each video was published one week prior to the event to promote upcoming shows and drive audience engagement, ticket sales, and seat reservations.

Case study

Challenge

Each performance needed a concise announcement that could communicate the character of the event while creating enough interest to convert social engagement into reservations and ticket sales.

Approach

Directed and produced a tailored video for each performance, adapting the visual rhythm and tone to the music and publishing the campaign one week before each event.

Outcome

The content generated approximately 60% interaction on Instagram and tickets sold out within two days of publishing. The campaign also made the page’s overall visual identity more professional and cohesive.

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