commercial—2022–2023

Voodoo Home

An ongoing commercial content programme for an interior lighting brand, combining product photography, social video, creative direction and weekly content planning.

Role

Digital Content Specialist, Content Production Manager, Videographer, Photographer, Editor

Client

Voodoo Home

Location

Iran

Year

2022–2023

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Project overview

Voodoo Home is an interior design and lighting company specialising in decorative lighting products and showroom experiences. The project focused on developing a more contemporary and refined visual language for the brand across photography, short-form video and social media.

Case study

Challenge

The main challenge was to present lighting products in a way that felt aspirational and visually distinctive while still communicating their design details, materials and practical use. The content also needed to remain consistent across frequent weekly social media releases.

Approach

A repeatable content-production system was developed around weekly planning, product selection, creative concepts, filming, photography and post-production. The work included Instagram Reels, product introductions, promotional campaigns, behind-the-scenes content and photography of both individual products and the showroom environment.

Outcome

The resulting content introduced a cleaner and more contemporary style to the brand's visual communication. It created a broader library of commercial photography and video assets and helped improve engagement and audience response across the company's social media channels.

Project media