commercial—2020

Cafe Morocco

High-impact food advertising photography created for a city-wide billboard and lightbox campaign.

Role

Photographer, Advertising Visual Producer

Client

Cafe Morocco

Location

Shiraz, Iran

Year

2020

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Project overview

This project was created as part of a high-impact advertising campaign for Cafe Morocco. I photographed the restaurant's signature dishes for use across city-wide lightboxes and billboard placements, with a strong focus on realism, texture and visual impact.

Case study

Challenge

Because the images were intended for large-format advertising, every visual detail needed to hold up at scale. The dishes had to look highly appetising, realistic and bold enough to capture attention in public spaces.

Approach

I treated the shoot as an advertising campaign rather than a standard food shoot, focusing on strong presentation, texture, lighting and clarity. The aim was to create visuals powerful enough to stop viewers and immediately communicate quality and desirability.

Outcome

After the campaign launched, the restaurant experienced a 40% increase in sales. The project demonstrated how strong commercial food imagery can directly support visibility, attention and business performance.

Project media