commercial—2025–Present

Aroma24/7

Social media management, video production and photography for the Tehran branch of Aroma24/7.

Role

Social Media Manager, Videographer, Photographer, Editor, Content Strategist

Client

Aroma24/7

Location

Tehran, Iran

Year

2025–Present

Explore project

Project overview

I managed and developed the social media presence of Aroma24/7’s Tehran branch, building its Instagram platform from the ground up while aligning the local content with the visual identity and marketing direction of the company’s Dubai headquarters.

Case study

Challenge

The Tehran branch needed to establish a strong local digital presence while maintaining consistent branding and communication across an international organisation. The content also needed to remain frequent, locally relevant and capable of supporting audience growth, store visits and sales.

Approach

I created and implemented a structured social media strategy covering brand direction, content pillars, publishing schedules, campaign planning and audience engagement. I managed the complete production workflow, including concept development, filming, photography, editing, short-form video, Stories, publishing and performance monitoring. I also coordinated with the Dubai headquarters and managed influencer collaborations and cross-page partnerships to increase organic reach and local audience interaction.

Outcome

The Tehran Instagram account grew organically from zero to more than 23,000 followers in under 16 months. More than 330 posts and Reels and over 1,500 Stories were produced and managed. The resulting content created a consistent local brand identity, supported measurable increases in store visits, engagement and sales, and contributed to the Tehran location becoming one of Aroma24/7’s top-performing branches in 2025.

Project media