commercial—2025

Toops Smart Snacks

Product photography created for Toops, focused on making dried fruit snacks feel vibrant, tactile and visually irresistible.

Role

Photographer, Visual Producer

Client

Toops

Location

London, UK

Year

2025

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Project overview

For Toops, a brand specialising in dried fruit snacks, I produced product photography for the website and delivery platforms including Deliveroo and Uber Eats. The focus was to highlight colour, freshness and the tactile quality of the products.

Case study

Challenge

The challenge was to communicate texture through still imagery. The snacks needed to feel crunchy, vibrant and appealing enough that customers could almost sense their texture directly from the screen.

Approach

I approached the shoot with a strong focus on detail, texture and colour. The compositions were designed to bring out the natural qualities of the dried fruit and create a visual experience that felt energetic, clean and product-led while remaining clear and commercial for online ordering platforms.

Outcome

The project resulted in a polished set of product visuals that helped Toops present its snacks in a more engaging and appetising way across its website and digital sales platforms.

Project media