commercial—2025–Present

Frame it.

Brand development, social media strategy and visual storytelling for a startup brand built from the ground up.

Role

Social Media Manager, Visual Producer, Creative Director, Content Strategist

Client

Frame it.

Location

Tehran, Iran

Year

2025–Present

Explore project

Project overview

Frame it. is a startup brand centred on artistic and visually driven social media content. I developed the brand identity, content strategy and digital presence from the ground up, creating a cohesive visual language designed for Instagram growth, product storytelling and audience engagement.

Case study

Challenge

As a new brand entering the local market, Frame it. needed a distinct visual identity, a clear position and a consistent content system capable of building recognition, attracting an audience and generating early customer interest.

Approach

I led the brand's visual direction and complete social media workflow, including competitor research, market positioning, content strategy, creative direction, publishing schedules and audience engagement. The content combined product storytelling with AI-assisted imagery, artistic environments and mood-led visual concepts. A repeatable publishing framework was developed to maintain consistency while testing different visual styles and formats for organic reach.

Outcome

The Instagram account grew organically from zero to 2,569 followers. More than 46 posts and Reels and over 500 Stories were produced and managed, creating continuous daily visibility and engagement. The project established the brand's complete visual identity and content framework, identified a clear market position and generated early revenue through Instagram enquiries and social-driven sales.

Project media